Fully Built Into Your DMS
Automated Email Marketing for Car Dealers
Send new-inventory emails, price-drop alerts, off-hold notifications, and manual campaigns directly from your dealership admin. Everything Brevo, SendGrid, or Mailchimp does — customized for how dealers actually sell cars.
All In One Place
No Third-Party Integrations. Ever.
This is not a bolt-on to Mailchimp, SendGrid, or Brevo. Every email — automated, scheduled, or manual — is sent by DealerZone directly, using the exact same inventory, customer, and lead data you already have in your DMS and CRM. Nothing to sync, no webhooks to wire up, no contact list to keep in two places, and no monthly subscription to another vendor.
When a car's price changes in your DMS, the email goes out. When a lead unsubscribes, they're suppressed everywhere. When you look at a customer's profile, you see every email they've received — right alongside their leads, saved vehicles, and messages.
Set It Up Once
Automated Campaigns Triggered by Real DMS Events
Enable a campaign, pick a template, and let the DMS handle the rest. When a car's price drops, a new vehicle is added, or an off-hold vehicle becomes available again, the right email goes to the right customer automatically.
- Latest Inventory — showcase newly added vehicles on a schedule you set.
- Price Lowered — notify subscribed shoppers the moment a price drops.
- Off Hold — re-engage interested buyers when a held vehicle is back for sale.
- Featured Vehicle — flag any vehicle as featured and send a spotlight email on your schedule (monthly, quarterly, or whatever cadence you configure).
- Enable and disable each campaign independently.
Designed for Cars, Not Coupons
Email Templates Built for Car Dealers
Every account starts with polished default templates pre-loaded with the blocks dealers actually need — hero vehicle photos, year/make/model, trim, mileage, stock number, price, and a strong “View Details” call to action that links straight back to the vehicle's page on your website. Every template is mobile-responsive and rendered from your live DMS data — no manual copy-paste of pricing or photos.
Free custom template design
Most dealers want custom email designs built. DealerZone will build customized templates with your branding, logo, and colors as a complimentary service — no design fees, no hourly billing.
See What's Working
Full Tracking, Right Inside Your DMS
Every event you'd expect from an enterprise email platform — sends, deliveries, opens, clicks, bounces, complaints, and rejections — is displayed in your admin next to your inventory and lead stats. No jumping between tools to figure out which campaign brought in the last sale.
Pricing
A Fraction of What Everyone Else Charges
| Service | Cost for 10,000 emails/mo | Notes |
|---|---|---|
| DealerZone | $10.40/mo | Built specifically for car dealers |
| SendGrid (Essentials) | $19.95/mo | No dealer-specific features |
| Mailgun (Foundation) | $35.00/mo | Developer-focused |
| Brevo (Starter) | $25.00/mo | Generic marketing platform |
| Mailchimp (Standard) | ~$20.00/mo | Priced by contact count, not sends |
| Constant Contact | ~$35.00/mo | Priced by contact count |
| ActiveCampaign (Lite) | $29.00/mo | Marketing-focused |
| HubSpot Marketing (Starter) | $50.00/mo | Requires paid seats |
Competitor pricing shown for entry-level plans that support ~10,000 monthly sends and is approximate; actual cost varies by plan tier and contact count.
Deliverability
Use Your Own Custom Domain
Emails send from a warmed-up DealerZone domain with excellent inbox placement — no setup required. Advanced dealers who want emails to come from their own domain can add a few DNS records (DKIM, SPF, and DMARC) and start sending under their own brand.
Everything You Need in One Place
A complete email platform built specifically for how car dealers sell — at a price no general-purpose email service can match.
- Automated Campaigns
- Trigger emails from real DMS events — new inventory added, a vehicle price is lowered, or a car comes off hold and is available for sale again. Set it up once and it just runs.
- Inventory Newsletters
- Schedule recurring newsletters that automatically pull in your freshest inventory. Daily, weekly, monthly — you decide the cadence and we build the email.
- Manual Blasts
- Need to push a weekend sale, financing promo, or a one-off announcement? Compose and send to any segment of your customer list in minutes.
- Built for Dealers
- Templates come pre-loaded with vehicle photo blocks, stock numbers, pricing, mileage, and view-details CTAs — not the generic marketing blocks you get from Mailchimp.
- CRM Segmentation
- Target the right buyers using data already in your DMS. Filter by past leads, saved vehicles, financing interest, or service customers — no separate contact database to maintain.
- Deliverability + Compliance
- Double opt-in is enforced on every subscriber for your safety and deliverability. Every email includes proper unsubscribe handling and is CAN-SPAM compliant out of the box. Bounces, complaints, and unsubscribes are automatically suppressed from future sends.
Stop paying marketing prices for dealer emails.
Automated inventory emails, price-drop alerts, newsletters, and full tracking.