Founding GTM Manager – B2B SaaS

About DealerZone

DealerZone is a cloud-based dealer management platform for auto dealerships. Dealers use it to manage their vehicle inventory, run their websites, syndicate listings to marketplaces like Autotrader, Cars.com, CarGurus, and eBay Motors, track leads, and send email campaigns — all from one place.

The product is built and in use by dealerships today. What we don't have yet is a commercial engine. That's where you come in.

The Role

You will be our first go-to-market hire, with full ownership of how DealerZone finds, wins, and grows customers. There is no existing playbook, sales team, or marketing department — you will build all of it. This role is primarily about selling: we expect you to be on the phone, running demos, and closing deals while you design the strategy and systems around them.

This is a role for someone who wants to build a company, not just hit a quota. We're looking for a person capable of growing into our Head of Sales, Chief Revenue Officer, or Chief Executive Officer as the company grows.

What You'll Own

Sales & Business Development — about 60–70% of your time

• Prospect and run cold outreach to dealer principals, general managers, and internet/BDC managers
• Run discovery calls and product demos, and close new dealership accounts
• Build and manage the pipeline and CRM so deal status and forecasts are always clear
• Pursue dealer groups and multi-rooftop opportunities
• Identify and develop partnerships with vendors, associations, and other channels that reach dealers
• Stay close to customers after the sale to drive retention, referrals, and upsells

Marketing & Growth — about 30–40% of your time

• Define our target markets and ideal customer profiles
• Shape positioning, messaging, and pricing based on what you hear in the field
• Bring customer objections, lost deals, and feature requests back to the product team

What Success Looks Like

• Learn the product and the dealership market inside and out
• Know your customers and your competitors
• Set up a CRM and a pipeline you can report on
• Run demos and close sales with new dealerships
• Produce predictable new monthly recurring revenue
• Adjust our pricing and marketing based on what works
• Create a playbook strong enough to hire the next salesperson to work under you

What We're Looking For

Required

• Excitement for B2B SaaS sales
• Comfortable with cold outreach — you can build your own pipeline from nothing
• Confident running product demos for business owners and decision makers
• Able to close deals, not just generate meetings

Bonus Points

• Hands-on experience with paid advertising or SEO
• An existing network or partnerships in automotive retail
• Knowledge of how dealerships buy, sell, and operate
• Bilingual English/Spanish

Above all, you're self-directed and comfortable without structure. You'd rather build the process than inherit one, and you want your results to be visible.

Compensation

The role starts as a 1099 contractor position with a $3,800/month base plus commission of 20% of the monthly recurring revenue you bring in. We see this as a starting point, not a ceiling.

As you grow the company, your pay grows with it — and we're genuinely excited to make that happen. We'll convert the role to a W-2 salaried position after you've onboarded several dealerships. Nothing would make us happier than paying you more because you've built something great. Your success is our success.

Why This Role

• A real product already in use by dealers — you're selling something that works, not a slide deck
• Full ownership of the commercial side of the business from day one
• Uncapped commission tied directly to the revenue you bring in
• A clear path to Head of Sales or executive positions as the company grows
• Remote-friendly work environment