DealerZone vs Frazer
2026-01-15
Comparing two dealer management systems to help you make the right choice for your dealership.
DealerZone
Modern, cloud-based DMS built for dealers who want an all-in-one solution with website, inventory management, and marketing tools.
- Starts at $100/month with website included
- 100% cloud-based, no installation needed
- Built-in SEO and marketing automations
- Modern, responsive web interface
Frazer
Established desktop-first DMS known for comprehensive accounting features and Buy Here Pay Here support.
- Desktop software at $129/month
- Full accounting suite included
- Strong BHPH and forms features
- 200+ integrations available
Feature Comparison
| Feature | DealerZone | Frazer |
|---|---|---|
| Pricing & Plans | ||
| Starting Price | $100/month | $129/month |
| Website Included | Yes | No |
| Cloud-Based by Default | Yes | No |
| No Setup Fees | Yes | Yes |
| Free Trial Available | Yes | Yes |
| Inventory Management | ||
| VIN Decoding | Yes | Yes |
| Photo Management | Yes | Yes |
| Document Storage | Yes | Yes |
| Vehicle History Reports | Yes | Yes |
| Activity Logging | Yes | Yes |
| Marketing & Advertising | ||
| Craigslist Posting | Yes | Yes |
| eBay Motors Integration | Yes | Yes |
| Automated Email Marketing | Yes | No |
| SEO Tools | Yes | No |
| Marketing Automations | Yes | No |
| Custom Dealer Website | Yes | No |
| Sales & CRM | ||
| Lead Management | Yes | Yes |
| Sales CRM | Yes | Yes |
| ADF Lead Export | Yes | Yes |
| Accounting & Finance | ||
| Full Accounting Suite | No | Yes |
| QuickBooks Integration | No | Yes |
| BHPH Module | No | Yes |
| Forms Printing | No | Yes |
| Technology | ||
| 100% Cloud-Based | Yes | Optional ($199/mo) |
| Modern Web Interface | Yes | No |
| Mobile Responsive | Yes | App Only |
| No Software Installation | Yes | No |
Which DMS is Right for You?
Choose DealerZone if you:
- Want a modern, cloud-based system accessible from anywhere
- Need a professional dealer website included in your plan
- Want built-in marketing tools and SEO optimization
- Prefer lower starting costs ($100 vs $129/month)
- Already use separate accounting software (QuickBooks, etc.)
Choose Frazer if you:
- Need a full accounting suite built into your DMS
- Run a Buy Here Pay Here operation with payment processing
- Need extensive state-specific forms and document printing
- Prefer desktop software with optional cloud access
- Need GPS and starter interrupt device integrations
The Bottom Line
DealerZone is the better choice for dealers who want a modern, all-in-one solution with website and marketing tools at a lower price point. Frazer is better suited for BHPH dealers who need robust accounting and forms printing capabilities.