DealerZone vs Frazer

Comparing two dealer management systems to help you make the right choice for your dealership.

DealerZone

Modern, cloud-based DMS built for dealers who want an all-in-one solution with website, inventory management, and marketing tools.

  • Starts at $100/month with website included
  • 100% cloud-based, no installation needed
  • Built-in SEO and marketing automations
  • Modern, responsive web interface

Frazer

Established desktop-first DMS known for comprehensive accounting features and Buy Here Pay Here support.

  • Desktop software at $129/month
  • Full accounting suite included
  • Strong BHPH and forms features
  • 200+ integrations available

Feature Comparison

FeatureDealerZoneFrazer
Pricing & Plans
Starting Price$100/month$129/month
Website IncludedYesNo
Cloud-Based by DefaultYesNo
No Setup FeesYesYes
Free Trial AvailableYesYes
Inventory Management
VIN DecodingYesYes
Photo ManagementYesYes
Document StorageYesYes
Vehicle History ReportsYesYes
Activity LoggingYesYes
Marketing & Advertising
Craigslist PostingYesYes
eBay Motors IntegrationYesYes
Social Media AutomationYesNo
SEO ToolsYesNo
Marketing AutomationsYesNo
Custom Dealer WebsiteYesNo
Sales & CRM
Lead ManagementYesYes
Sales CRMYesYes
ADF Lead ExportYesYes
Accounting & Finance
Full Accounting SuiteNoYes
QuickBooks IntegrationNoYes
BHPH ModuleNoYes
Forms PrintingNoYes
Technology
100% Cloud-BasedYesOptional ($199/mo)
Modern Web InterfaceYesNo
Mobile ResponsiveYesApp Only
No Software InstallationYesNo

Which DMS is Right for You?

Choose DealerZone if you:

  • Want a modern, cloud-based system accessible from anywhere
  • Need a professional dealer website included in your plan
  • Want built-in marketing tools and SEO optimization
  • Prefer lower starting costs ($100 vs $129/month)
  • Already use separate accounting software (QuickBooks, etc.)

Choose Frazer if you:

  • Need a full accounting suite built into your DMS
  • Run a Buy Here Pay Here operation with payment processing
  • Need extensive state-specific forms and document printing
  • Prefer desktop software with optional cloud access
  • Need GPS and starter interrupt device integrations

The Bottom Line

DealerZone is the better choice for dealers who want a modern, all-in-one solution with website and marketing tools at a lower price point. Frazer is better suited for BHPH dealers who need robust accounting and forms printing capabilities.

Contact SalesView Pricing

Looking for other comparisons? More coming soon.